Even a simple comment to a journalist over the phone can boost or crash a company's stock, take someone's career to the next level, or ruin a reputation. Knowing what journalists want and how to talk to them can turn the press into an ally and a valuable resource for building your brand.
This training course
will be useful
if you
will be useful
if you
●
Appear in the media on behalf of your company
●
Make comments on TV, radio, press and social media
●
Or represent your company at forums and conferences attended by journalists
Receive a consultation
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You will master the basic formats of communication with the press (phone commentary, interviews, radio broadcasts, TV appearances) and see how your words sound and are interpreted in the media.
The central part of the training course is the MediaDay™ simulation: a press conference followed by a series of interviews with various media representatives.
30%
theory
70%
practice
training
As a result of the training, you will learn how to
- Understand what drives journalists and why they can be "difficult"
- Speak clearly and vividly
- Avoid distortion in the information space
- Answer tricky questions from journalists
- Master the technique of "shock phrases" Increase direct quotation
- Interact with the press in different formats
- Feel at ease while talking to the press
- Look your best on camera
Training Course Options
Language
Русский или английский
Format
In-person
or online
or online
Participation
Individual
1 person
Mid-Size
from 2 to 6 persons
Group Format
from 7 to 12 persons
Length
Full Program
3 days in-person, or 4-6 three-hour sessions online
Standard Program
1 day in-person
Blitz-workshop
1-2 meet-ups for 2 hours in any format
Expanded training option
The expanded version of the course involves ex-journalists — professionals who have worked for publications targeted by your company. During the MediaDay™ workshop, they’ll interview you and then give you feedback based on Next-Day-Coverage™, plus a set of articles and TV spots that would come out the day after the press talk if it were real.
- homework assignments between check-in meetings
- written feedback from the coach to each participant (in groups of up to 12 people)
- writing and analyzing case studies from the customer’s own working practice
- prepping for actual presentations, including run-throughs with video-based feedback
- expert support in a closed group setting via messaging app (WhatsApp, Telegram)
- consolidation of material in the form of interactive testing
- literature and slides on the training course topic
- checklists, self-study forms, useful download links
- a full video of the training, if it took place online
- video examples of the performances by the best speakers
- e-certificates for completing the training course
- access to the video course “Speaking Under Fire. How to respond to complaints, criticism and tricky questions"
- The book "Media Man. Technologies for Impeccable Performance in the Press, on Radio and TV”
Supplemental Materials
Call Sergey Kuzin personally to find out more about these training courses, or send an inquiry
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